How to sell on what a company was just allowed to do.
Short, plain pieces for sales teams: what a capex signal is, which public records carry one, and what to do in the week it appears.
2 min read
Capex signals from UK public records, explained
Before a British company can grow in certain ways, it has to ask permission in public. That request is the earliest reliable sign of capital spending there is.
2 min read
Trigger events for UK equipment suppliers
Sales teams are told to watch for trigger events. Most of the advice is about software buyers. Equipment buyers leave better triggers, if you know where they are.
1 min read
Planning approvals as sales leads for suppliers
Planning approvals are the best-known public signal of future spending, and the most over-sold. Here is how to tell the ones that mean an order from the ones that mean nothing yet.
1 min read
Operator licences as fleet buying signals
An operator licence application is the most precise public signal in road transport: it says how many vehicles, where, and by when the decision falls.