How to sell on what a company was just allowed to do.
Short, plain pieces for sales teams: what a capex signal is, which public records carry one, and what to do in the week it appears.
A company that wants to run more lorries, open a waste site, build a battery or put up a poultry house has to ask first, in public, and its application carries the numbers: vehicles, tonnes, megawatts, birds. That application is the earliest dated sign that money is about to be spent, weeks or months before a tender, a job advert or a press release. These pages explain how to read those records, how to check a licence or a registration yourself, and how to turn an application into a well-timed call.
2 min read
Capex signals from UK public records, explained
Before a British company can grow in certain ways, it has to ask permission in public. That request is the earliest reliable sign of capital spending there is.
2 min read
Trigger events for UK equipment suppliers
Sales teams are told to watch for trigger events. Most of the advice is about software buyers. Equipment buyers leave better triggers, if you know where they are.
1 min read
Planning approvals as sales leads for suppliers
Planning approvals are the best-known public signal of future spending, and the most over-sold. Here is how to tell the ones that mean an order from the ones that mean nothing yet.
1 min read
Operator licences as fleet buying signals
An operator licence application is the most precise public signal in road transport: it says how many vehicles, where, and by when the decision falls.
4 min read
Operator licence check: how to look up an O licence
Every goods vehicle operator in Great Britain is on a public record. An operator licence check, or O licence check, takes two minutes; reading the result properly takes a little longer.
3 min read
Waste carrier licence check: how to look one up
Anyone who moves waste for a business in the UK must be registered, and the registers are public. A check takes a minute; knowing what it proves takes a little longer.